Intuitive Homes
The Intuitive Homes brand identity is designed to seamlessly blend luxury with smart home technology, creating a sophisticated yet approachable visual presence. The icon is crafted from the initials ‘i’ and ‘h’, forming the shape of a house while also reflecting the brand’s expertise in cutting-edge technology. This clever integration symbolises the company’s mission to embed intuitive, effortless smart solutions into high-end residences. The lowercase, sans-serif typography reinforces a premium yet friendly aesthetic, ensuring the brand feels both modern and fuss-free - a key aspect of its positioning.
In contrast to competitors who often use dark, high-tech imagery, Intuitive Homes embraces a softer, more refined colour palette. This approach complements the natural beauty of luxury interiors while appealing to a broader audience, including homeowners, developers, designers, and architects. The overall look is sleek, understated, and effortlessly elegant, aligning with the company’s vision of making technology an invisible yet powerful part of luxury living.
“It was great working with Catherine. She really took the time to understand our objectives and there was clear communication throughout the process. We are delighted with our new brand and it really reflects the business.”
Stephen Nevison, Intuitive Homes
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